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This is a strategic move for Alibaba, one displaying commitment to the progression of microfinance in China- the company admits a lacking infrastructure of true microcredit in rural China in the small amounts that Wokai supports through our Field Partners- but is taking the right steps towards promoting microcredit as a leader in the Chinese online retail and payment platform sectors.
By offering loans to small enterprises that are existing customers, Alibaba is expanding its B2B business through appealing to a wider client base and putting up a stronger barricade to PayPal's attempt at expansion in the China market via small e-commerce businesses.
We have yet to see more corporations in China taking the lead in progressing the microfinance industry, but believe that Alibaba will set a great example for others to follow.